From one market stall
to your doorstep.
Dipped didn't start in a boardroom. It started with three years, thousands of cookies, and one stubborn idea — that a cookie could be unforgettable.
We spent three years chasing one thing: the perfect cookie. This is how a market-stall obsession became one of Auckland's favourite cookies.
How we got here
Three years in the mixing bowl
Before the stalls and the storefront, founder Flynn spent three years selling premade cookie mixes across New Zealand and Australia. The business grew, the posts went viral again and again — including one with over 2 million views — and every batch got us closer to a mix worth its own name.
We finally cracked it
Once we knew we'd nailed our signature mix, we took the leap: applied for our food license and passed with an A-grade. Dipped was officially real.
Sold out. Every single week.
We started with one market stall in Browns Bay — and sold out 12 weeks in a row. That was the sign we needed. People didn't just like the cookies. They came back.
More markets, more ways to get them
So we took the next step: more market stalls, an online store, home delivery once a week across Auckland, and our signature rotating menu — new flavours every week, gone by Sunday.
365 days. 118 flavours.
Our first year: 118 flavours on a menu that changed every week, and 1,482 customer reviews averaging 4.7★. We celebrated with our first-ever birthday menu, and the chance to choose your own delivery date and time.
The biggest step yet
Year two starts with Dipped Rewards — up to 10% back on every box, Bronze to Gold and a wider weekly menu. And we're just getting started.
Dipped is powered by Plattr
The technology behind Dipped grew out of running our own Auckland cookie business. When other small food business owners started asking about our website, online ordering and rewards, we saw a chance to share what we had built.
That became Plattr, our platform for food businesses — bringing websites, menus, online orders, payments and customer loyalty together. Dipped remains the business where those ideas began and where we use the technology every day.
A few of our favourites
Every one handcrafted in Auckland. The menu rotates weekly — this is just a taste.
Baked into everything we do
These aren't values on a wall — they're in every single cookie.
Fresh, not frozen
Baked fresh for your order. We never freeze dough or pre-make batches — just straight from the oven.
Creativity first
Flavours you won't find anywhere else, from Milo cheesecake to hokey pokey. The menu is built to surprise you.
Handcrafted with care
No factory lines. Every cookie is shaped by hand, filled with care, and packed with attention to detail.
We deliver ourselves
First-party delivery — never third-party couriers. Your cookies arrive at the perfect temperature, handled with care.
Real ingredients
NZ butter. Whittaker's chocolate. Free-range eggs. Real vanilla. The good stuff — because you can taste it.
Proudly Auckland
Baked right here in Auckland. Supporting us means backing a small Kiwi business doing things properly.
Not your average cookie
More than chocolate chip
Ours are stuffed with fillings, loaded with toppings, and inspired by desserts from around the world.
Handled by us, start to finish
We bake it and we deliver it — so it arrives exactly how we intended, every time.
Small-batch, always
Real ingredients, made in small batches. Quality we'd be proud to hand a friend.
A brand-new menu, every week.
New flavours drop every Monday. By Sunday they're gone forever — so there's always a reason to come back.
From day one, you've been part of this.
You took us from a single market stall to a new menu every week — and counting. Come see what all the fuss is about.