Auckland food business · Built from experience
Original recipes. Our own ordering and delivery tools. A closer connection with our customers. At Dipped, food and technology develop together, inside a working West Auckland micro-bakery.
Inside the business
A rotating menu creates a practical challenge: different flavours, different quantities and different delivery windows each week. We built tools around that work, from the first order to the next customer visit.
One connected journey
Refine the flavour and prepare it for the weekly menu.
Turn customers’ box selections into baking and packing work.
Group deliveries into their selected windows and plan the route.
Bring reviews and favourites into the next round of ideas.
From bakery tools to a food-business platform
Other small food business owners started asking about our website and technology. The tools we had developed for our own bakery had caught their attention.
That interest became Plattr: a platform bringing websites, menus, online ordering, payments and customer loyalty together for food businesses. Dipped is where the idea began and where we use the technology every day.
Running the bakery gives us direct experience of the work: changing menus, preparing orders, organising deliveries and looking after customers. Those everyday needs inform the technology we build.
For platform features and enquiries, visit Plattr for food businesses →
The next conversation
We welcome thoughtful introductions from New Zealand food and hospitality businesses, retail and distribution groups, and people exploring strategic investment or acquisition opportunities. Founder Flynn is the starting point for these conversations.
Prefer email? hello@dipped.nz — please address your message to Flynn. For wholesale, gifting and brand collaborations, explore business partnerships.
We develop our own recipes and the tools around the customer experience. Our weekly menu, online ordering, baking plans, delivery management and rewards are connected parts of running the bakery. The food and the systems are developed around the same real orders.
Plattr grew out of the technology built for Dipped. After other small food business owners expressed interest in our website and ordering experience, we developed Plattr as a platform for food businesses. Dipped uses the technology in its everyday operations.
We welcome relevant introductions from food businesses, retail and distribution groups, and potential strategic partners or acquirers. Tell us who you represent, what interests you about Dipped and the kind of conversation you would like to have. Commercial details can be discussed privately with our founder.
Yes. Contact us with your publication or event, the story or topic you are exploring and your deadline. Topics include building an Auckland food brand, developing a direct ordering and delivery experience, and the journey from Dipped to Plattr.