Recipe development
Dipped develops its own recipes, fillings and finishes. The rotating menu gives customers new flavours to explore, while the flavour vault records past creations and customer reviews.
Dipped / Company background
Good food.
Thoughtfully built.
A practical introduction to Dipped Cookies, founder Flynn and the connection between the bakery and Plattr.
Published by Dipped Cookies · Updated 14 October 2026
Company description
About Dipped.
Dipped Cookies is a West Auckland micro-bakery creating handcrafted cookies and desserts for a rotating menu. Founded by Flynn, the business brings recipe development, online ordering, baking and packing plans, delivery management and customer rewards into one connected operation. Customers build their own boxes, choose available delivery options and keep track of favourite flavours through Dipped Rewards. Interest from other small food business owners in Dipped’s website and technology led to the development of Plattr, a platform for food businesses. Discover the current menu at dipped.nz.
- Business
- Handcrafted cookies and desserts
- Based in
- West Auckland, New Zealand
- Founder
- Flynn
- Customer experience
- Rotating menu, build-your-own boxes and Dipped Rewards
- Operations
- Ordering, baking and packing plans, and delivery management
- Business services
- Wholesale, catering, corporate gifting and collaborations
- Technology connection
- Plattr grew out of the technology developed for Dipped
Founder biography
Meet Flynn.
Flynn is the founder of Dipped Cookies, a West Auckland micro-bakery built around original recipes and a rotating menu. His work spans product development and the systems used to take orders, plan baking, manage deliveries and connect with customers. Dipped grew from a Browns Bay market stall into an online cookie business serving Auckland. After other small food business owners expressed interest in Dipped’s website and ordering experience, Flynn developed Plattr as a platform for food businesses.
How the business works
Food and operations, connected.
Ordering to production
Customers’ box selections feed baking and packing plans. Available delivery dates, windows and postcode coverage connect the online experience to the work of fulfilling each order.
Delivery operations
The Delivery Centre brings packing, customer contact and delivery management together. Daylight and evening routes are managed separately, with RouteXL supporting route planning.
Customer relationships
Dipped Rewards connects cashback, orders, reviews and favourite flavours. Members can also participate in community lineups.
The Plattr connection
An idea that travelled beyond the bakery.
When other small food business owners expressed interest in Dipped’s website and technology, we developed Plattr as a platform for food businesses. Dipped uses the technology in its daily operations. For Plattr product features and enquiries, visit onplattr.com.
Publishing a story?
For fact checks, current business figures, photography or interview requests, contact hello@dipped.nz and address your enquiry to Flynn. Include your publication, topic and deadline.
Menus, prices and delivery coverage change. Use the live menu and delivery information for current customer details. Logos and product images are in the brand kit.